Mushroom industry communication program (MU18001)
What was it all about?
Carrying on from previous investment, Communication program for the Australian mushroom industry 2016-2019 (MU15001), this three-year project delivered effective and timely communications to ensure Australian mushroom growers and other industry stakeholders are kept up-to-date with the latest mushroom R&D and marketing investments, developments and outcomes, and other industry news and information.
A number of regular communication channels were produced and maintained by the program, including but not limited to:
- The quarterly Australian Mushrooms Journal, delivered electronically
- The monthly Industry Update e-newsletter
- Supported the maintenance and upgrading of AGORA, the industry’s pest and disease knowledge management and communication system that is housed within the industry website australianmushrooms.com.au (grower log-in at the top right)
- Delivery of YouTube videos on R&D investments.
This project was a strategic levy investment in the Hort Innovation Mushroom Fund
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