Communication program for the Australian mushroom industry 2016-2019 (MU15001)
What was it all about?
Running from 2016 to early 2019, this investment delivered effective and timely communications to ensure Australian mushroom growers and other industry stakeholders were kept up-to-date with the latest mushroom R&D and marketing investments, developments and outcomes, and other industry news and information.
A number of regular communication channels were produced and maintained by the program, including but not limited to:
- The quarterly Australian Mushrooms Journal, delivered electronically
- The monthly Industry Update e-newsletter
- Industry website australianmushrooms.com.au (grower log-in at the top right) and the included AGORA portal, as the industry’s pest and disease knowledge management and communication system
- YouTube videos on R&D investments.
Mushroom industry communication activities are now continued by a subsequent levy-funded initiative.
This project was a strategic levy investment in the Hort Innovation Mushroom Fund