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Ongoing project

Australian bananas consumer research and tracking FY21 (BA20000)

Key research provider: Edentify

What's it all about?

In 2021, this short project is conducting research into consumer perceptions and attitudes towards bananas. It will identify triggers and barriers to purchase, quality and taste expectations and advertising effectiveness.

The project findings will be used to inform future Hort Innovation Banana Fund marketing activities and will be available as insights for the banana industry at large.


Access the 2020 banana consumer insights report, from previous levy-funded project Banana consumer insights research (BA19001).

Related levy funds

This project is a strategic levy investment in the Hort Innovation Banana Fund