Banana consumer insights research (BA19001)
What’s it all about?
This short investment is undertaking research to increase understanding and knowledge of consumer perceptions and attitudes towards bananas. The project team will deliver insights around banana consumers as well as identifying triggers and barriers to purchase, and quality and taste expectations.
The project findings will be used to inform future Hort Innovation Banana Fund marketing activities and will be available as insights for the banana industry at large.
This project is a strategic levy investment in the Hort Innovation Banana Fund