Avocado export readiness and market access (AV17000)
What’s it all about?
Beginning in late 2017, this project acknowledges that a rapid increase in avocado production in Australia has been creating a need for the industry to access and develop new markets. The project is tasked with ensuring the industry is prepared to export and that there is capacity to pursue new and improved market access. It will also provide the necessary support for government negotiations with intended markets as required.
The project team has continued to focus on facilitating the trade to Japan, as well as representing Australian avocados at a number of trade shows including Asia Fruit Logstica, China FVF and Japan Foodex.
An extensive stakeholder survey was also conducted to help guide project activities in the future. Several recommendations have already been implemented, largely around increasing communications to avocado growers and exporters about best practice and new opportunities.
Don’t forget that the new Australian avocado export strategy 2019-2021 was developed by this project last year and this document is available in the ‘export’ section of the industry’s Best Practice Resource library along with many other resources for avocado growers.
Export coordination to boost trade with overseas markets has continued, with the team focusing on managing the export registration process to access Japanese markets. This involved establishing communication channels with prospective export businesses; providing information about the registration process; reviewing the registration applications and providing feedback to applicants and, once finalised, submitting the registration application to the Australian Government.
The annual Maximum Residue Limits update report for June 2018 was completed and communicated to industry (as part of AV16006), and has been published on the Avocados Australia website under the Best Practice Resource.
A review of resource requirements for registration and auditing has been completed, as has the Avocado Export Program Status Report.
Developed under this project, the new Australian avocado export strategy 2019-2021 has been released. The strategy document is available from Avocados Australia – you’ll find it in the ‘export’ section of the industry’s Best Practice Resource library.
The project has also been working with the Avocado industry and market data capture and analysis (AV16006) investment to deliver a global market reporting framework, with export and import reports being produced and available through the Best Practice Resource’s export area, and insights being delivered through editions of the levy-funded Talking Avocados magazine and Guacamole e-newsletter. AV17000 is also delivering maximum residue limit (MRL) info and other relevant reporting to industry.
More information relating to the project is also available from this page on the Avocados Australia website, including details on export volumes and links to export support resources, while the Best Practice Resource also houses information on export values and more.
Meanwhile, the project has provided support to the first supply of Australian avocados to Japan. Learn more about the ‘Aussie avo’ launch in Hort Innovation’s media release here.
The initial months of this investment have been focused on getting the project up and running, including developing a plan of work for the coming year, which has been endorsed by the newly established Project Reference Group at its first meeting during April.
As reported in the last edition of Hortlink, at the end of January, Avocados Australia appointed a part-time export coordinator, Joy Tang, for this project. Joy will be responsible for coordinating a range of export development activities to support the growth of the Australian avocado exports, including helping industry take advantage of the recently negotiated access protocol for avocados to Japan.
Specific project activities will include updating of the industry’s Best Practice Resource export module and export strategy; supporting export protocol training for participating orchards and packhouses ahead of each season; implementing an export registration and audit process; providing input into other export-related initiatives; and more.
On January 29, 2018, Avocados Australia appointed a part-time export coordinator, Joy Tang, for this project. Joy will be responsible for coordinating a range of export development activities to support the growth of the Australian avocado exports. With this investment still in its initial stages, look for further information on its activities in industry channels.
This project is a strategic levy investment in the Hort Innovation Avocado Fund