Apple and pear in-store quality and education program FY25 (AP24001)
This project delivered insights into how Australian apples and pears are presented, handled and experienced by shoppers in major retail stores.
Completed project
Apple and pear industry communications (AP12013)
Publication date: February 24, 2016
Delivery Partner: APAL
Strong industry communication ensures that apple and pear growers are kept up-to-date with the latest industry news, information and R&D updates. The ultimate goal of such programs is to support the industry as a whole to advance and grow.
This project, which ran from 2012 to 2015, saw a radical overhaul of communications processes to better inform the industry and represent the sector to the world.
It was responsible for launching a new industry website (www.apal.org.au), embracing social media including Facebook, Twitter and LinkedIn, and added 1800 searchable industry images on image-sharing site Flickr for publicity purposes.
The project was also responsible for redesigning Australian Fruitgrower magazine, with a renewed focus on grower profiles and a dedication to including more women to better reflect the make-up of the industry.
It was also responsible for consolidating a number of communication channels into the weekly Industry Juice e-newsletter. The apple and pear industry communications project also supported grower roadshows and Pome Fruit State Association meetings.
Access editions of Australian Fruitgrower magazine online at www.apal.org.au/australian-fruitgrower.
This project was a strategic levy investment in the Hort Innovation Apple and Pear Fund
© 2026 Horticulture Innovation Australia Limited.
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