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Growers Custard Apple Fund Fund management

Fund management

At Hort Innovation it’s our job to work with industry to invest the custard apple levy and Australian Government contributions into initiatives to help growers be as productive and profitable as possible, through the Hort Innovation Custard Apple Fund

What is the custard apple levy?

Levy is payable on custard apples that are produced in Australia and either sold by the producer or used by the producer in the production of other goods. The R&D levy rate on custard apples is set at 27 cents per standard box and per standard tray for packaged fruit, and $34 per tonne for bulk custard apples. The marketing levy is set at 13 cents per tray or per box, and $16 per tonne for bulk fruit.

This levy is collected by the Australian Government and then entrusted to Hort Innovation. It is then Hort Innovation’s responsibility to work with industry to invest the levies – together with Australian Government funds in the case of R&D – into strategic R&D initiatives

You can find full details on the levy rates, plus information on how to lodge a return and make a payment with the Department of Agriculture and Water Resources, on the government website here.

How are levy investment decisions made?

Investments specific to the Hort Innovation Custard Apple Fund are guided by the industry’s Strategic Investment Plan (SIP) and Annual Investment Plan (AIP). SIPs provide an overarching roadmap for industry to follow, and AIPs detail how levy dollars will be spent each year to achieve industry goals.

To learn more about how Hort Innovation makes investment decisions, watch the video below or scroll down for more information.

What is the custard apple Strategic Investment Plan?

The custard apple SIP 2022-2026 is the roadmap that helps guide Hort Innovation’s oversight and management of the custard apple investment program. The SIP lays the foundation for decision-making in levy investments and represents the balanced interests of the custard apple industry. The most important function of the SIP is to make sure that levy investment decisions align with industry priorities.

In 2021, the custard apple SIP was refreshed to reflect the current needs of the custard apple industry. The refresh involved close consultation with growers, industry participants and the wider research community.

The custard apple SIP details the industry’s strategic goals centred around four outcome areas: demand creation; industry supply, productivity and sustainability; extension and capability; and business insights. Under each of those outcomes, there are industry-specific strategies and key performance indicators that provide guidance on how the custard apple industry will work towards achieving the outcomes.

For the previous custard apple SIP, a performance report has been developed to demonstrate how investments delivered in the Custard Apple Fund from 2016/17 to 2020/21 generated impact for custard apple growers. The report provides an overview of key achievements delivered through each levy investment, and how they relate to the industry’s SIP outcomes and strategies.

While this performance report provides a five-year review of the custard apple SIP 2017-2021, going forward an annual performance report will be provided for the custard apple SIP 2022-2026.

View the custard apple SIP 2017-2021 performance report here.

What is the custard apple Annual Investment Plan?

While the custard apple SIP provides an oversight of investment over the next five years, the custard apple Annual Investment Plan (AIP) explains how levy funds are going to be invested over a twelve-month period.

AIPs are developed each year by Hort Innovation, informed by the SIP and then discussed with the industry consultation panels for feedback and prioritisation. Investment decisions will be guided by the industry SIP and prioritised based on potential industry impact, as well as availability of levy funds. 

The AIP provides detailed information on:

  • Funding availability
  • How the custard apple industry is investing against its SIP outcomes
  • Details on current investments across R&D and marketing. 

The AIP is published each year and can be seen on this page here.

Where do investment ideas come from?

There are many avenues that investment ideas come through – such as growers, delivery partners, previous projects, research networks, industry bodies, regional extension plans, and extension personnel. Before any ideas are progressed, Hort Innovation will investigate whether investment aligns with the SIP and whether investment is needed in this area.

Growers are invited to submit their ideas any time at Hort Innovation’s investment idea form or by contacting a Hort Innovation employee directly. Industry participants and delivery partners can contact a Hort Innovation employee directly if they have an idea outside of the SIP consultation process. 

Any submission or suggestion will be reviewed by Hort Innovation to ensure it aligns with industry needs as identified in the SIP. 

How are investments prioritised?

To gain industry insights for strategic levy investments, Hort Innovation consults with growers through the custard apple advisory panel.

Hort Innovation develops draft investment recommendations based on investment ideas that are aligned to the custard apple SIP. Each recommendation includes high-level information on the aims of the project, outcomes, deliverables and budget.

The recommendations are then taken to the relevant advisory panel for feedback and prioritisation based on potential impact and available funding. Details of projects that will be progressing are then featured in the AIP.

The custard apple SIAP consists of industry supply-chain stakeholders, most of whom are levy-paying growers. Panels also include industry representative body representation and, where applicable, a lead agency representative from within the National Horticulture Research Network.

The advisory panel is in place to discuss investment ideas, in order to provide advice to Hort Innovation on potential levy investments. The advice they give is guided by the industry's SIP.

The panel provides a vital link between meeting the priorities of industry and helping Hort Innovation to make decisions on how, where and when investments need to be made.

How are investments progressed?

After the investment has been prioritised, it’s then up to Hort Innovation to get the project up and running. This involves a tender process where the best delivery partner is chosen to undertake the project. Each delivery partner needs to submit regular milestones that report on their progress and at the end of each investment, a final report is produced that is made available to industry on what the project has achieved.

How to keep track of investments

Investments in the Hort Innovation Custard Apple Fund are detailed in the Your investments page of this Custard Apple Fund section of Hort Innovation’s website. Resources that are produced by the projects – such as fact sheets and guides – are also available through the Research reports and more page.

Hort Innovation also sends alerts about project updates to its members. Paying a levy doesn’t automatically make you a Hort Innovation member, but signing up is free here.

Custard apple Annual Investment Plan

The documents below make up the custard apple AIP 2023/24 and explain how investments will be prioritised over the 12-month period. It provides details on funding availability, how the custard apple industry is investing against its SIP outcomes, and details on current R&D and marketing investments.

See also: Investment expenditure analysis 2022/23 here.

Annual Investment Plan
2023/24
R&D contracted projects
R&D contracted projects
Marketing contracted projects
Custard apple marketing investment summary – 2022/23 to 2026/27
R&D 5-year forecast
R&D 5-year forecast
Marketing 5-year forecast
Fund actuals at 2022/23 and forecast to 2026/27

Advisory panel details

Name

Organisation

Location

Wendy Graham

J&W Graham

NSW

Daniel Jackson

Jackson Agriculture

NSW

2022/23 Fund Annual Report
Publication
2022/23 Fund Annual Report
Strategic Investment Plan
Publication
Strategic Investment Plan
SIP – At a glance
Publication
SIP – At a glance
Annual Investment Plan 2023/24
Publication
Annual Investment Plan 2023/24