Marketing updates
Discover citrus levy investments into Citrus Fund marketing initiatives
The Hort Innovation Citrus Fund invests the citrus levy into marketing initiatives across a range of mediums and channels to increase consumer demand, and ultimately help growers and other industry stakeholders maximise their returns. Periodical updates on marketing activity are available below.
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Highlights from the 2024/25 Citrus marketing campaign
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
22 October 2025
Citrus marketing snapshot 2023/24
Hort Innovation was responsible for investing the citrus marketing levy into a range of activities to drive awareness and consideration in 2023/24.
2 October 2024
Citrus marketing spotlight 2021/22
This Hort Innovation Citrus Fund marketing spotlight is from 2021/22
4 November 2022
Citrus marketing snapshot 2019/2020
This Hort Innovation Citrus Fund marketing snapshot is from 2019/20
2 November 2020
Citrus marketing snapshot 2020/2021
This Hort Innovation Citrus Fund marketing snapshot is from 2020/21
30 September 2021
Citrus marketing snapshot 2018/19
This Hort Innovation Citrus Fund marketing snapshot is from 2018/19
7 November 2019
Citrus Fund October 2018
This Hort Innovation Citrus Fund marketing snapshot is from October 2018
2 May 2019
Citrus 2018 edition 2
This Hort Innovation Citrus Fund marketing snapshot is from June, 2018
30 June 2018
Citrus 2018 edition 1
This Hort Innovation Citrus Fund marketing snapshot is from March, 2018
29 March 2018
Citrus 2017 edition 4
This Hort Innovation Citrus Fund marketing snapshot is from December, 2017
8 December 2017