Marketing updates
Discover banana levy investments into Banana Fund marketing initiatives
The Hort Innovation Banana Fund invests the banana levy into marketing initiatives across a range of mediums and channels to increase consumer demand, and ultimately help growers and other industry stakeholders maximise their returns. Periodical updates on marketing activity are available below.
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Highlights from the 2024/25 Banana marketing campaign
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
22 October 2025
Banana marketing snapshot 2023/24
Hort Innovation was responsible for investing the banana marketing levy into a range of activities to drive awareness and consideration in 2023/24.
2 October 2024
Banana marketing spotlight 2021/22
This Hort Innovation Banana Fund marketing spotlight is from 2021/22
4 November 2022
Banana marketing snapshot 2020/2021
This Hort Innovation Banana Fund marketing snapshot is from 2020/21
30 September 2021
Banana marketing snapshot 2019/2020
This Hort Innovation Banana Fund marketing snapshot is from 2019/20
30 October 2020
Banana marketing snapshot - May 2020
This Hort Innovation Banana Fund marketing update is from May 2020, with a particular focus on activities in light of COVID-19.
12 May 2020
Banana marketing snapshot 2018/19
This Hort Innovation Banana Fund marketing snapshot is from 2018/19
7 November 2019
Banana Fund March 2019
This Hort Innovation Banana Fund marketing snapshot is from March 2019
2 May 2019
Banana Fund 2018 edition 3
This Hort Innovation Banana Fund marketing snapshot is from September 2018
10 February 2019
Banana 2018 edition 2
This Hort Innovation Banana Fund marketing snapshot is from June, 2018
30 June 2018