Mushrooms and health global initiative (MU12015)
What was it all about?
Running from 2013 into 2016, this three-year project collected, evaluated and communicated scientific findings on the health and nutrient benefits of mushrooms. It delivered this information to health influencers and media, to promote a broader understanding in the community of the health benefits of mushrooms.
The aim of the work was to change consumer purchase patterns by providing credible scientific information, translated into easy-to-understand articles across a number of communication channels. Specifically, the initiative set out to change perceptions of mushrooms from a ‘nice to have’ to a ‘must have’ purchase by demonstrating that mushrooms are an essential, easy, and tasty way to better health.
Over its life, the project…
- Distributed quarterly bulletins interpreting and customising research findings
- Maintained the Mushrooms and Health Global Initiative website
- Drew upon the expertise of an international resource directory of mushroom growers and utilised the industry’s Mushrooms and Health Report.
ISBN:
978-0-7341-3868-2
Funding statement:
This project has been funded by Hort Innovation
Copyright:
Copyright © Horticulture Innovation Australia Limited 2017. The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).