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Completed project

Onion consumer usage and attitudinal study (VN20005)

Key research provider: Click Research Pty Ltd
Publication date: Tuesday, August 10, 2021

What was it all about?

This short investment investigated consumer attitudes towards onions. The study provided the onion industry with an understanding of triggers and barriers to purchase as well as usage and consumption behaviours.

The recommendations delivered will inform future Hort Innovation Onion Fund initiatives in both marketing and R&D and will be available to the onion industry at large.

Related levy funds

This project was a strategic levy investment in the Hort Innovation Onion Fund