What was it all about?

This investment compiled the information required for the Australian melon industry to make an informed decision on whether to establish a marketing levy.

Broadly speaking, the research involved:

• Defining the opportunities and challenges of establishing a marketing levy
• Consultation with the melon industry
• Analysing the potential impact of a marketing levy.

The findings will be made available to melon growers and industry stakeholders via the industry's communication program delivered by Melons Australia.