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Ongoing project

Business case to implement a marketing levy for the Australian melon industry (VM20004)

Key research provider: Greenwood Strategy

What’s it all about?

This investment is compiling the information required for the Australian melon industry to make an informed decision on whether to establish a marketing levy. Broadly speaking, it will involve:

  • Defining the opportunities and challenges of establishing a marketing levy
  • Consultation with the melon industry
  • Analysing the potential impact of a marketing levy.
Related levy funds
Details

This project is a strategic levy investment in the Hort Innovation Melon Fund.