Business case to implement a marketing levy for the Australian melon industry (VM20004)
What’s it all about?
This investment is compiling the information required for the Australian melon industry to make an informed decision on whether to establish a marketing levy. Broadly speaking, it will involve:
- Defining the opportunities and challenges of establishing a marketing levy
- Consultation with the melon industry
- Analysing the potential impact of a marketing levy.
This project is a strategic levy investment in the Hort Innovation Melon Fund.