Ongoing project
Business case to implement a marketing levy for the Australian melon industry (VM20004)
Key research provider: Greenwood Strategy
What’s it all about?
This investment is compiling the information required for the Australian melon industry to make an informed decision on whether to establish a marketing levy. Broadly speaking, it will involve:
- Defining the opportunities and challenges of establishing a marketing levy
- Consultation with the melon industry
- Analysing the potential impact of a marketing levy.
Related levy funds
Details
This project is a strategic levy investment in the Hort Innovation Melon Fund.