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Completed project

Business case to implement a marketing levy for the Australian melon industry (VM20004)

Key research provider: Greenwood Strategy
Publication date: Tuesday, July 13, 2021

What’s it all about?

This investment compiled the information required for the Australian melon industry to make an informed decision on whether to establish a marketing levy.

Broadly speaking, the research involved:

  • Defining the opportunities and challenges of establishing a marketing levy
  • Consultation with the melon industry
  • Analysing the potential impact of a marketing levy.

The findings will be made available to melon growers and industry stakeholders via the industry's communication program delivered by Melons Australia.

Related levy funds

This project was a strategic levy investment in the Hort Innovation Melon Fund