Educating health professionals on Australian melons (VM20003)
What’s it all about?
This investment is delivering evidence-based information about the health benefits of Australian melons to health professionals in Australia.
Melons are unique amongst all fruit because they represent the full spectrum of colour across their varieties which provides the full range of colour-associated nutrients required to achieve optimal health and wellbeing. Categorisation of fruits by colour is a powerful and engaging way to translating nutrition science to individuals across all life stages, and as melons are iconically served sliced as an arch, this project will position Australian melons to health professionals as the ‘double rainbow fruit’.
The project team will utilise gap analysis, nutritional testing, market research and a literature review, to create an engaging educational campaign centred around the rainbow concept. The program will include shareable educational resources, webinars, and expert videos which cite peer-reviewed literature for credibility. The Practice-based Evidence in Nutrition (PEN) hub for nutrition professionals will also be updated with all resources and information created during this project.
This project is a strategic levy investment in the Hort Innovation Melon Fund.