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Ongoing project

Consumer insights for the Australian melon industry (VM18000)

Key research provider: Colmar Brunton and Nielsen

What’s it all about?

Beginning in April 2019, this investment is undertaking research to deliver insights into Australian melon consumers, including their melon consumption habits and attitudes. The information will be available to help growers and other participants in the melon value chain understand impacts on sales and identify opportunities, such as ideal product offerings. The work will also evaluate the impact of the food safety incident in early 2018, and will potentially provide indications for future R&D investment.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Melon Fund