Building the business case to grow domestic demand for vegetables in Australia (VG17013)
What was it all about?
This short project investigated a potential opportunity for the Australian vegetable industry: investment in a well-executed marketing program. Specifically, the research lookd at the potential to grow consumer demand for vegetables through marketing efforts, and to subsequently increase economic returns for growers. The work has provided information on the likely return on investment to industry from funding generic vegetable marketing activity, with the information intended to help industry representative AUSVEG in assessing and discussing the future in this space with industry.
This project was a strategic levy investment in the Hort Innovation Vegetable Fund