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Completed project

Vegetable business benchmarking (VG17000)

Key research provider: VegetablesWA
Publication date: Monday, July 19, 2021

What was it all about? 

Spanning from late 2017 to mid-2020, this project equipped growers to make data-driven business decisions by providing them access to rigorous industry-level insights on the financial and production performance of the vegetable industry in Western Australia.

This information was acquired over three years of data collection (from 2016/17 to 2018/19) which delivered industry with annual industry benchmark reports.

The project team have released their latest report Western Australia Vegetable Industry Benchmarks for the 2018-19 financial year. This is WA’s third annual report into the financial and production performance of the state’s vegetable grower and provides key insights for industry.

Key industry findings were: 

  • With a three-year average return on capital of nine (9 per cent) per cent, the vegetable industry is capable of generating positive returns comparable with any other industry or investment type.
  • Keeping operating costs as a percentage of income below 65 per cent per cent produces better operating efficiency.
  • The most profitable growers were not determined from a particular area, amount of produce growing or vegetable type, but through increased saleable yield and a strong focus on marketing their product.


See the latest WA Vegetable Industry Benchmark report for the 2018/19 financial year.

Access the benchmark reports for years 2016/17 and 2017/18.

Watch videos detailing key points and findings from the 2017/18 and the 2018/19 benchmarking reports.

Related levy funds


Funding statement:
This project was funded through the Hort Innovation Vegetable Fund using the vegetable R&D levy and contributions from the Australian Government.

Copyright © Horticulture Innovation Australia Limited 2021. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).