This Hort Innovation Sweetpotato Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 1.
At the time of writing, a brand-new campaign for Australian Sweet Potatoes was to be launched on March 6. The campaign will involve in-store activities with retailers, with sweetpotato fries being cooked in-store and offered to consumers along with information on ‘Sweet Potato Super Meals’ (with a specific focus on families).
Australian Sweet Potatoes will also have a presence at the Sydney Royal Easter Show in March, and the campaign will be supported by public relations (PR) and social media activity.
The next edition of Hortlink will provide further updates.
These marketing activities are strategic levy investments in the Hort Innovation Sweetpotato Fund.