This Hort Innovation Raspberry and Blackberry Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2018, edition 2.
Hort Innovation is responsible for investing the raspberry and blackberry marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation Raspberry and Blackberry Fund.
The 2018/2019 summer season marketing campaign for the industry is currently under development. The objective of the campaign will be to increase domestic household penetration of raspberries and blackberries by increasing top-of-mind awareness. This will involve messaging around berry usage and health benefits. There will also be work related to the export space.
These marketing activities are strategic levy investments in the Hort Innovation Raspberry and Blackberry Fund