Challenge  

Whether they are part of a family farming business or larger enterprise, many second-generation sweetpotato growers and employees (ranging from their early twenties to forties) bring enthusiasm, diverse skill sets and a keen interest in adopting new technologies. These emerging leaders seek career pathways that extend beyond farm operations, aspiring to enhance business management practices and play a greater role in the industry.  

However, the sweetpotato industry lacked structured professional development programs tailored to its unique challenges. There was, therefore, a growing need to support future leaders in understanding the broader supply chain and the opportunities that exist beyond the farm gate. Additionally, with many established growers preparing to transition their business to the next generation, succession planning was becoming increasingly important. Attracting and retaining skilled, competent staff also remained an ongoing challenge.  

Response  

An expression of interest process led to the selection of fourteen emerging leaders from the sweetpotato industry for the program. Participants engaged in a series of professional development activities, including a supply chain study tour in Sydney, with: 

• A tour of the Flemington Fresh Produce Markets
• Meetings with market agents and exporters
• A visit to the Hort Innovation head office
• In-store discussions with national produce managers for Coles, Woolworths, and Aldi
• A tour of the Aldi Distribution Centre
• A visit to Hydro Produce’s extensive vegetable packing facilities at the markets and Silverwater
• A visit to the Harris Farm store, with a presentation from the manager

In year two of the program, participants received training from Jill Rigney from ‘The Right Mind’ where they explored the complexity of leadership roles and styles, covering topics including ‘leading self and others’, ‘leading strategy and implementation’, and ‘leading engagement’. Training was delivered through webinars, one-on-one coaching, and a two-day intensive effective communication and personal development course.  

In the final year of the program, participants developed a workplace project, enabling them to develop their leadership styles to improve the health and effectiveness of their own businesses or organisations. Training continued via webinars, one-on-one coaching, and a one-day leadership workshop where participants presented their work-based project.  

Benefit  

The program equipped participants with a deep understanding of the entire sweetpotato supply chain and its connection to consumers. This knowledge encouraged participants to strengthen their networks, build confidence, and enhance their ability to influence and contribute effectively to their businesses and the broader industry. Participants were also exposed to other leaders on policy formation, expanding their understanding of the vast components that affect the success and viability of the industry.  

Post-program surveys indicated that participants found the content highly valuable. They reported gaining skills, tools, and knowledge that made them more resourceful, adaptable managers and future leaders. Participants also emphasised the importance of one-on-one coaching, highlighting its role in aligning mentorship with individual goals and tailoring information to their specific needs.