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Completed project

Price elasticity of demand for sweetpotato (PW20003)

Key research provider: Natural Capital Economics
Publication date: Monday, October 17, 2022

What was it all about?

This project delivered the sweetpotato industry with valuable information on how changes in the price of sweetpotatoes and substitute/complementary products (such as potatoes, pumpkins and carrots) can affect the industry’s market share and overall revenue.

By understanding how consumer purchasing patterns respond to changes in the price of similar products, the industry can determine the optimal value/volume mix that is sustainable and viable for the whole supply chain.

Related levy funds

This project was a strategic levy investment in the Hort Innovation Sweetpotato Fund.