Ongoing project
Horticulture trade data 2026–2028 (MT25011)
This project is providing the Australian horticulture sector with high‑quality global trade intelligence.
Completed project
Price elasticity of demand for sweetpotato (PW20003)
Publication date: July 13, 2021
Delivery Partner: Natural Capital Economics
© 2026 Horticulture Innovation Australia Limited.
This project delivered the sweetpotato industry with valuable information on how changes in the price of sweetpotatoes and substitute/complementary products (such as potatoes, pumpkins and carrots) can affect the industry’s market share and overall revenue.
By understanding how consumer purchasing patterns respond to changes in the price of similar products, the industry can determine the optimal value/volume mix that is sustainable and viable for the whole supply chain.
This project was a strategic levy investment in the Hort Innovation Sweetpotato Fund
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