Australian sweetpotato consumer insights research (PW18003)
What’s it all about?
Beginning in July 2019, this investment is undertaking research on Australian consumer perceptions and attitudes towards sweetpotatoes. The insights and recommendations it delivers will be available for growers to use in their individual businesses, while also feeding into future Hort Innovation Sweetpotato Fund initiatives in both marketing and R&D.
This project is a strategic levy investment in the Hort Innovation Sweetpotato Fund