Australian sweetpotato market insight reports (PW19000)
What's it all about?
This investment is tasked with providing the sweetpotato industry with valuable insights to improve the domestic supply chain’s understanding of international markets and consumers.
By identifying, sizing and prioritising opportunities for the industry in international markets, this project will provide the sweetpotato industry with the information needed to guide activities, including future investment into export initiatives.
The final report for industry will include detailed information about competitors, including seasonality and price points of their produce, as well as insights into consumer preferences overseas.
This project is a strategic levy investment in the Hort Innovation Sweetpotato Fund