Potato Industry Extension Program (PT11004)
What was it all about?
The Potato Industry Extension Program was a key source of R&D information for the Australian potato industry from February 2012 to December 2015. Aimed specifically at growers, agronomists and processors, the program aimed to bridge the gap between R&D outcomes and these key stakeholders.
Over the lifetime of the project 27 regional R&D workshops were held in potato growing areas around Australia. The workshops were one of the most successful aspects of the program and were widely regarded to be the most valuable and well attended events across the Australian potato industry.
A total of 24 articles were written for editions of Potatoes Australia to discuss industry R&D outcomes and provide updates on projects, advertise and report on Potato Industry Extension Program events such as regional R&D workshops and participation at the National Horticulture Convention, and also to provide news on the international potato industry.
24 email newsletters were sent to industry throughout the duration of the project, promoting Potato Industry Extension Activities and disseminating industry R&D information and reports and 53 media releases were disseminated.
The content of the program was guided by surveys of potato growers, agronomists and other relevant industry stakeholders conducted each year.