Market development through the National Urban Forest Alliance (NY13002)
What was it all about?
To help raise awareness of the benefits of green space and nursery products, this project, which ran from March 2014 to November 2015, engaged like-minded parties from local government and other industries – landscape, arboriculture, nursery – through the National Urban Forest Alliance.
A key driver of the project was the availability of the measurement tool i-Tree Eco, which uses field data to quantify urban forest structure, environmental effects, and environmental and economic value to communities.
The project worked with stakeholders to…
- Support forums for regular cross industry interaction
- Develop strong and effective partnerships to promote the role of the urban forest
- Deliver training on tools and resources that stakeholders can use to increase the coverage of Australian urban forests
- Develop targeted communications to influence key decision makers, communities and consumers on the contribution that plants make to city ‘liveability’.
The development of the National Urban Forest Alliance and some of the early outcomes have been recognised internationally. Awareness of the benefits of urban forests increased, and capacity in the area was boosted by collaborative activities and increased sharing of data.
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ISBN:
978-0-7341-3753-1
Funding statement:
This project has been funded by Hort Innovation
Copyright:
Copyright © Horticulture Innovation Australia Limited 2016. The Final Research Report (in part or as whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation (except as may be permitted under the Copyright Act 1968 (Cth)).