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Ongoing project

Persimmon industry communications and extension program (PR20000)

Key research provider: Persimmons Australia

What’s it all about?

This investment delivers effective and timely communications to ensure Australian persimmon growers and other industry stakeholders are kept up to date with the latest R&D outcomes, marketing activities, and other industry news and information. In communicating R&D in particular, the ultimate goal is to lead to practice change for growers, boosting productivity and profitability.

The project will also employ a part-time Industry Development Officer role who will be responsible for improving the circulation and uptake of information within the industry.

The regular communication channels produced and maintained by the project include but aren’t limited to:

  • The Persimmon Press e-newsletter, which is delivered directly to all growers and supply chain stakeholders on the Persimmon Australia database. You can sign up to receive the biannual Persimmon Press newsletter by emailing a request to

  • National Persimmon Industry Field Day and Conference which includes farm visits, conference sessions, group dinners and market visits to maximise attendee’s access to relevant information and networks.

  • A series of webinars and smaller regional events to showcase outcomes from levy-funded investments, as well as other speakers on relevant topics.

The Persimmons Australia website, which is regularly updated with current industry news and information. If you are an Australian persimmon levy payer, you can log in here.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Persimmon Fund.