The Persimmon Industry Communications and Extension Program aimed to support the growth and development of the Australian persimmon industry by providing growers with essential tools and information to enhance their awareness of industry issues and marketing initiatives and foster rapid adoption of research and development (R&D) outcomes. The program targeted persimmon growers, supply chain partners, and other relevant stakeholders, advancing their professional development, and encouraging the adoption of best management practices.  

Challenge  

The Australian persimmon industry faces challenges due to its broad geographical spread across multiple states, making communication and the adoption of R&D findings difficult. Growers often lacked timely and relevant information to enhance their operations and decision making.  

Response  

To overcome these communication challenges, the program delivered a range of targeted initiatives:  

Benefit  

The program successfully increased widespread grower awareness of industry issues, improved communication across the supply chain, and fostered the adoption of best management practices. Key outcomes included: 

The program demonstrated tangible benefits in supporting the profitability and sustainability of the Australian persimmon industry, laying the foundation for continued industry communication and extension efforts.