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Completed project

Persimmon industry extension and communication program (PR16001)

Key research provider: Persimmons Australia Inc
Publication date: Thursday, February 4, 2021

What was it all about?

From 2016 to 2020, this project drove industry awareness and adoption of R&D outcomes within the Australian persimmon industry. It’s communication and extension initiatives kept persimmon growers and other industry stakeholders up-to-date with the latest research activities, marketing initiatives and other news and issues.

The key outputs of the program were:

  • The Persimmon Press e-newsletter, which was delivered via email directly to all growers and supply chain stakeholders on the Persimmon Australia database. Eight editions went out over the course of the project. You can , sign up to receive the biannual Persimmon Press e-newsletter by emailing a request to
  • Two National Persimmon Industry Field Day/Conference events were held. The events included farm visits, conference sessions, group dinners and market visits, to maximise attendees’ access to information and encourage industry interaction.
  • The Persimmons Australia website was regularly maintained and resourced with current industry news and information. If you are an Australian persimmon levy payer, you can log in here.
Related levy funds

978 0 7341 4666 3

Funding statement:
This project was funded through the Hort Innovation Persimmon Fund using the persimmon R&D levy and contributions from the Australian Government.

Copyright © Horticulture Innovation Australia Limited 2021. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).