Industry extension and development of Plant Life Balance (NY18005)
What’s it all about?
Plant Life Balance is the nursery industry’s consumer-facing program. It’s backed by the Simple Science package of research from levy-funded R&D, detailing the air quality and wellbeing of plants, and its centerpiece is the award-winning Plant Life Balance app – the world’s first virtual reality greening app, which was launched in late 2017 through the Hort Innovation Nursery Fund’s marketing program. You can read more about the app and its development here.
This investment will deliver industry briefings and communications to keep growers and other nursery industry participants across Plant Life Balance, including the assets and tools available for use in their own businesses. Look out for events and opportunities in industry channels as they arise.
This project is a strategic levy investment in the Hort Innovation Nursery Fund