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Ongoing project

Consumer behavioural and retail data for fresh produce (MT17015)

Key research provider: Nielsen

What’s it all about?

This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (

The platform has a dedicated dashboard for strawberries, making data and reporting easily accessible for industry participants. You can access the strawberry dashboard directly here – use the menus at the top to navigate through the different information offerings.

The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Strawberry Fund