Skip to main content
Completed project

Consumer behavioural and retail data for fresh produce (MT17015)

Key research provider: Nielsen
Publication date: Wednesday, March 16, 2022

What was it all about?

This multi-industry investment providied regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (

The platform has a dedicated dashboard for strawberries, making data and reporting easily accessible for industry participants. You can access the strawberry dashboard directly here – use the menus at the top to navigate through the different information offerings.

The information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights will be available to support strategic activities.

Related levy funds

Funding statement:

This project is a strategic levy investment in the Hort Innovation Strawberry Fund


Copyright © Horticulture Innovation Australia Limited 2022. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).