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Ongoing project

Mango industry communications program (MG21001)

Key research provider: Australian Mango Industry Association

What's it all about?

This investment is responsible for delivering effective and timely communications to ensure Australian mango growers and industry stakeholders are kept up to date with the latest R&D and marketing activities, as well as other industry news and information.

It is responsible for producing and maintaining a number of regular communication channels, including but not limited to:

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Two key activities achieved in this reporting period include:

Through analytics and tracking, readership figures have been included in the report to show the outcome of the MG21001 program thus far. The website has shown growth in users, as does the Facebook page. Analytics from the e-newsletters and quarterly magazine, show higher open and click rates than the industry averages.

Related levy funds

This project is a strategic levy investment in the Hort Innovation Mango Fund