Consumer market research for Australian mangoes 2019-20 (MG19000)
What’s it all about?
This short investment is undertaking research to increase understanding of consumer behaviour and attitudes towards mangoes. The project team will deliver insights around mango consumers as well as identifying triggers and barriers to purchase, and quality and taste expectations.
This research will be used to inform future Hort Innovation Mango Fund marketing activities and will be available as insights for the mango industry at large.
This project is a strategic levy investment in the Hort Innovation Mango Fund