What is it all about?

This investment shares R&D and marketing outcomes and other knowledge with macadamia growers and other industry stakeholders. The goal is to support growers in adopting new practices and technologies, increasing orchard productivity and profitability.

A number of regular communication channels continue to be produced and maintained by this investment, including but not limited to:

• Quarterly Australian Macadamia Society News Bulletin magazines, containing key information and outcomes on levy-funded R&D and marketing outcomes, with issues available to download here
• Fortnightly industry e-newsletters, which you can find here at the industry website
• The macadamia industry website
• Video content for the Australian Macadamia Society YouTube channel
• Podcast content for the Australian Macadamia Society podcast
• Fact sheets on macadamia R&D
• Media releases.