What was it all about?
This investment supported attendance of Australian lychee industry representatives at the 2018 China International Litchi Business Conference, held in Guangzhou from June 27 to 30, and its surrounding activities. This was an opportunity to maintain an open dialogue, joint communication and ties with China, to keep trade and market access discussions progressing.
At the main conference, litchi cultivars were displayed and available for tasting, while a field visit to orchards, and demonstrations around machinery, post-harvest treatments and processing was also held. Meanwhile, an international roundtable discussion took place with a focus on collaboration on research, trade and market access – including the possibility and channels for Australian lychee export to China. Chinese government officials and China-based marketing scholars were a part of these discussions.