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Completed project

Australian lychee industry communications program (LY16005)

Key research provider: Fruit Tree Media
Publication date: Thursday, February 4, 2021

What was it all about?

From 2017 to 2020, this project ensured Australian lychee growers remained up to date with the latest R&D, marketing and other relevant information and issues related to the industry.

Project activities included the production of industry journal Living Lychee which covered industry information on R&D projects, marketing programs, industry news, crop updates and other outcomes relating to the lychee industry. Eleven editions were published throughout the duration of the project, all of which can be accessed on the Australian Lychee Growers Association website.

Other key activities were the updating and maintenance of the industry website with practical content, news, and other key information for growers.

Related levy funds

978 0 7341 4667 0

Funding statement:
This project was funded through the Hort Innovation Lychee Fund using the lychee R&D levy and contributions from the Australian Government.

Copyright © Horticulture Innovation Australia Limited 2021. The Final Research Report (in part or as a whole) cannot be reproduced, published, communicated or adapted without the prior written consent of Hort Innovation, except as may be permitted under the Copyright Act 1968 (Cth).