Australian lychee industry communications program (LY16005)
What was it all about?
From 2017 to 2020, this project ensured Australian lychee growers remained up to date with the latest R&D, marketing and other relevant information and issues related to the industry.
Project activities included the production of industry journal Living Lychee which covered industry information on R&D projects, marketing programs, industry news, crop updates and other outcomes relating to the lychee industry. Eleven editions were published throughout the duration of the project, all of which can be accessed on the Australian Lychee Growers Association website.
Other key activities were the updating and maintenance of the industry website with practical content, news, and other key information for growers.
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This project was funded through the Hort Innovation Lychee Fund using the lychee R&D levy and contributions from the Australian Government.
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