Subtropical banana industry supply chain directory (BA12003)

This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

With the advent of a national levy for banana growers in July 2008, there emerged a small but significant banana-producing sector of the industry, based in the subtropical region of Australia.

The Subtropical Banana industry was comprised of six regional areas: Bundaberg, Caboolture, Tweed/Brunswick Heads/Richmond, Coffs Harbour/Woolgoolga, Nambucca and Carnarvon.

In 2011 a 3 Year Strategic Plan for Market Development for Subtropical Bananas was developed. As a result of this plan, and as a first stage initiative, funds were sourced for the development of an online Subtropical Banana Supply Chain Directory. The resulting Directory carries information pertaining to specific supplier contact details, as well as location, variety and niche market produce, transport arrangements, and in some instance links to supplier web sites.

The purpose of the Directory was to facilitate connectivity across the supply chain, initially in the immediate regions of production, and for the development of supply and demand alliances into the future.

Suppliers were initially contacted with an invitation to list on the Directory. Suppliers are still able to list on the Directory via a registry application on the Directory page.