Completed project
Communicating efficient irrigation practices in the horticultural industries (HG10020)
Publication date: December 14, 2018
Delivery Partner: Irrigation Australia
Irrigation underpins the viability horticulture in Australia so communicating technical information about efficient irrigation practices to growers, and to the businesses and organisations that service them, is crucial. This is especially the case with the increasing pressures on irrigation managers to implement and demonstrate water use efficiency.
This project, which ran for three years from January 2012, aimed to improve communication about irrigation.
The project followed these stages…
The research began with surveys of horticulture growers, and the horticulture and irrigation industries.
The vast majority (84%) of growers said that having access to up-to-date irrigation information was important, very important or most important in comparison to having information on other farm activities (such as weed and pest control).
Irrigation topics in greatest demand by growers were…
Topics of most interest to horticulture and irrigation industry respondents were…
To meet these needs, a communication plan was developed, making use of Irrigation Australia’s three main communication channels: the Irrigation Australia journal, website and the Backwash newsletter.
During the project…
This project was funded through Hort Innovation's Frontiers program
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