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Marketing snapshot - Hortlink 2017, edition 1

Publication date: 28 February 2017

This Hort Innovation Persimmon Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 1.

Activity for the 2017 season will continue to generate awareness of the delicious fruit, particularly targeting main grocery buyers and lapsed purchasers. The campaign is expected to include taste sampling of persimmons at the Sydney Royal Easter Show – a cross-promotion with the passionfruit and custard apple industry; public relations; and social media, including the Persimmons Australia Facebook page ( and Instagram account (@persimmonsaustralia).


These marketing activities are strategic levy investments in the Hort Innovation Persimmon Fund