Highlights from the 2024/25 Turf marketing campaign
Publication date: 22 October 2025
Marketing
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
Guided by consumer insights and delivered in partnership with industry, these campaigns helped more Australian households discover, purchase, and enjoy locally grown fruit and vegetables.
Key highlights for Turf include:
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The Australian Turf marketing campaign launched in Spring 2025. The campaign theme is ‘joy’ and highlights the joy natural turf provides as the backdrop of life’s precious moments, from family gathering and celebrations, to backyard cricket, to quiet moments in nature, and playtime with pets. Targeting consumers nationally, the campaign is live across social media and website promotions, media promotions (PR), and consumer competitions.
To learn more about how your levy will be invested in 2025/26, please refer to your Annual Investment Plan.