Highlights from the 2024/25 Custard Apple marketing campaign
Publication date: 22 October 2025
Marketing
In 2024/25, Hort Innovation invested levy funds into targeted marketing campaigns designed to increase consumer awareness, boost fresh produce consumption, and strengthen connections between growers and their customers.
Guided by consumer insights and delivered in partnership with industry, these campaigns helped more Australian households discover, purchase, and enjoy locally grown fruit and vegetables.
Key highlights for custard apples include:
- The custard apple social media campaign has continued with key updates on harvesting shared with consumers.
- Grower stories have also been showcased with images and videos direct from farms shared with consumers.
To learn more about how your levy will be invested in 2025/26, please refer to your Annual Investment Plan.