This Hort Innovation Dried Grape Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 1.
Current marketing for the industry has a focus on promoting Australian dried grapes in the European market. This marketing program in managed on the ground in Germany by Boesch Boden Spies (BBS), an importer/wholesaler that markets a range of food ingredients into Europe across both retail and foodservice channels.
BBS has the local European contacts and resources to implement the following marketing activities for the industry:
- Foodservice print advertising
- Advertising in retailer publications
- Trade show representation.
Look for updates on this activity in industry channels, as it happens.
These marketing activities are strategic levy investments in the Hort Innovation Dried Grape Fund