Queensland cut flower industry development unit (FL04004)

This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

In 2001, an Industry Development Officer (IDO) was put in place to work with the Flower Association of Queensland Inc. (FAQI) to build the capacity of the Queensland floriculture (cut flower and foliage) industry. The project was extended for a further three years (2004-2007) to further expand on the initiatives of 2001-2004.

In the three years to 2007, FAQI consolidated its position as the state peak industry body for the cut flower industry as well as taking on a national communication role in the absence of other state organisations. FAQI continued to undertake activities of representation, communication, industry development, provide marketing & promotional opportunities as well as education & training, research & development and industrial relations. The project also had a national focus with the coordination of a very successful Flowers 2006 - The Australian Flower Conference in Aug. 2006 and a meeting in Sydney in Nov 2006 between key state industry stakeholders to discuss the formation of a National Body for the Traditional Cut Flower Sector (FLO6001) and subsequent formation of a Steering Committee with FAQI the nominated Secretariat, demonstrates the industry's confidence in FAQI as an industry peak body.

The success of the Australian Flower Industry magazine produced by FAQI (Project FLO5002), also demonstrated the industry's acceptance of this publication as an effective national communication tool.