This Hort Innovation Dried Grape Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 4.
Hort Innovation is responsible for investing the dried grape marketing levy into a range of activities to grow awareness and consumption – with a particular focus on export markets – under the Hort Innovation Dried Grape Fund.
Hort Innovation has been working closely with growers, Dried Fruits Australia and the processing companies to develop a multi-year strategic marketing plan. The planning process is well underway, with Hort Innovation recently presenting to the Dried Fruits Australia Growers Forum on October 3, 2017. Stay tuned for an update in future editions of Hortlink.
For any questions, contact the industry’s marketing manager at Hort Innovation for the industry – find the details here.
These marketing activities are strategic levy investments in the Hort Innovation Dried Grape Fund