This Hort Innovation Dried Grape Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 3.
Hort Innovation invests the dried grape marketing levy into a range of activities to drive awareness and consumption – with a particular focus on export markets – under the Hort Innovation Dried Grape Fund.
This calendar year promotional activity has been managed on the ground in Germany by Boesch Boden Spies (BBS), an importer/wholesaler that markets a range of food ingredients into Europe throughout both retail and foodservice channels.
Hort Innovation has also been working closely with growers, Dried Fruits Australia and the processing companies to develop a multi-year strategic marketing plan. The planning process is well underway and Hort Innovation will be presenting to the upcoming Dried Fruits Australia Growers Forum on October 3, 2017. Alternatively, stay tuned for an update in future editions of Hortlink.
These marketing activities are strategic levy investments in the Hort Innovation Dried Grape Fund