This Hort Innovation Dried Grape Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 2.
Current marketing for the industry has a focus on promoting Australian dried grapes in the European market. As reported in the last edition of Hortlink, this marketing program is managed on the ground in Germany by Boesch Boden Spies (BBS), an importer/wholesaler that markets a range of food ingredients into Europe throughout both retail and foodservice channels.
Activities undertaken since the start of the year include attending the Sigep International Exhibition in Italy – an event dedicated to artisan pastry, bakery, confectionary and gelato production, as well as the coffee sector. This was a chance to share messaging about dried grapes, with BBS making contact with over 50 industry participants interested in Australian dried fruit.
Australian dried grapes were also presented to journalists from food magazines and trade publications, as part of an information session held in France.
Future editions of Hortlink will contain updates on this activity, as it happens.
These marketing activities are strategic levy investments in the Hort Innovation Dried Grape Fund