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Marketing

Marketing snapshot - Hortlink 2017, edition 1

Publication date: 28 February 2017

This Hort Innovation Dried Grape Fund marketing snapshot has been taken from Hort Innovation’s Hortlink 2017, edition 1.

Current marketing for the industry has a focus on promoting Australian dried grapes in the European market. This marketing program in managed on the ground in Germany by Boesch Boden Spies (BBS), an importer/wholesaler that markets a range of food ingredients into Europe across both retail and foodservice channels.

BBS has the local European contacts and resources to implement the following marketing activities for the industry:

  • Foodservice print advertising
  • Advertising in retailer publications
  • Trade show representation.

Look for updates on this activity in industry channels, as it happens.

 

Details

These marketing activities are strategic levy investments in the Hort Innovation Dried Grape Fund