Completed project
Understanding barriers of non and light cherry buyers (CY22003)
Publication date: August 23, 2023
Delivery Partner: Fiftyfive5
In 2023, this project conducted qualitative research into light/lapsed and medium/heavy cherry buyers to understand their key motivations and barriers to purchasing cherries.
The insights will be used to help build a credible positioning territory for future marketing campaigns in order to drive purchase frequency of cherries in future seasons.
This project was a strategic levy investment in the Hort Innovation Cherry Fund
© 2026 Horticulture Innovation Australia Limited.
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