Ongoing project
Horticulture trade data 2026–2028 (MT25011)
This project is providing the Australian horticulture sector with high‑quality global trade intelligence.
Completed project
Understanding barriers of non and light cherry buyers (CY22003)
Publication date: August 23, 2023
Delivery Partner: Fiftyfive5
© 2026 Horticulture Innovation Australia Limited.
In 2023, this project conducted qualitative research into light/lapsed and medium/heavy cherry buyers to understand their key motivations and barriers to purchasing cherries.
The insights will be used to help build a credible positioning territory for future marketing campaigns in order to drive purchase frequency of cherries in future seasons.
This project was a strategic levy investment in the Hort Innovation Cherry Fund
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