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Completed project

Understanding barriers of non and light cherry buyers (CY22003)

Key research provider: Fiftyfive5
Publication date: Wednesday, August 23, 2023

What was it all about?

In 2023, this project conducted qualitative research into light/lapsed and medium/heavy cherry buyers to understand their key motivations and barriers to purchasing cherries.

The insights will be used to help build a credible positioning territory for future marketing campaigns in order to drive purchase frequency of cherries in future seasons. 

Related levy funds

This project was a strategic levy investment in the Hort Innovation Cherry Fund