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Ongoing project

Cherry export strategy (CY19003)

Key research provider: McKinna et al

What’s it all about?

This investment is tasked with updating the export strategy for cherries in collaboration with key stakeholders in industry and government. By identifying, sizing and prioritising opportunities for the industry in international markets, this project will provide the cherry industry with the information needed to guide activities, including future investment into export initiatives. 

Specifically, the project aims to:

  • Identify the long-term strategic export objectives for the cherry industry and create a single resource for industry that outlines these priorities
  • Identify and rank market access and growth opportunities for each international market to guide investment of effort over a five- to 10-year timeframe
  • Improve the cherry industry’s understanding of international competitors.
Related levy funds

This project is a strategic levy investment in the Hort Innovation Cherry Fund