What was it all about?
This investment updated the export strategy for cherries in collaboration with key stakeholders in industry and government. The project identified, sized and prioritised opportunities for the industry in international markets, and provided the cherry industry with the information needed to guide future activities, including potential investment into export initiatives.
Specifically, the project:
- Identified the long-term strategic export objectives for the cherry industry and created a single resource for industry that outlines these priorities
- Prioritised market access and growth opportunities for each international market to guide investment of effort over a five- to 10-year timeframe
- Improved the cherry industry’s understanding of international competitors.
