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Completed project

Cherry export strategy (CY19003)

Publication date: June 18, 2020

Delivery Partner: McKinna et al

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    What was it all about?

    This investment updated the export strategy for cherries in collaboration with key stakeholders in industry and government. The project identified, sized and prioritised opportunities for the industry in international markets, and provided the cherry industry with the information needed to guide future activities, including potential investment into export initiatives.

    Specifically, the project:

    • Identified the long-term strategic export objectives for the cherry industry and created a single resource for industry that outlines these priorities
    • Prioritised market access and growth opportunities for each international market to guide investment of effort over a five- to 10-year timeframe
    • Improved the cherry industry’s understanding of international competitors.
    Details

    This project was a strategic levy investment in the Hort Innovation Cherry Fund

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    Cherry trade development and market access (CY24006)

    This project aims to support the Australian cherry industry in meeting export market aspirations and maintaining its reputation for premium quality cherries.

    Related industries

    • Cherry