Ongoing project
Horticulture trade data 2026–2028 (MT25011)
This project is providing the Australian horticulture sector with high‑quality global trade intelligence.
Completed project
Consumer research in key export markets for the citrus industry (CT17005)
Publication date: December 14, 2018
Delivery Partner: Colmar Brunton
© 2026 Horticulture Innovation Australia Limited.
Taking place in mid-2018, this short investment was tasked with producing market trend reports with the goal of assisting the Australian citrus industry in sustaining export market growth in key Asian markets and in maximising returns.
The project team conducted trend reporting to build a profile of Australian citrus products in China and Japan, delivering insights including customer trends in these markets to help identify market opportunities. There was also the identification of past trends to help predict the future landscape of these key export markets over the coming years.
Information from this R&D investment will be used to guide future initiatives in the export market space, including a second stage consumer research project and the guidance of levy-funded marketing activities in these international markets.
This project was a strategic levy investment in the Hort Innovation Citrus Fund
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