Delivering robust citrus market information for a more competitive industry (CT13037)
What was it all about?
This project established a hub to make timely, robust national citrus market information available to stakeholders across the value chain.
This market information included plantings database updates, annual crop forecasts, weekly supply data, and shipping volume data. Analysis of this data to aid industry planning was a key aspect of the project.
During the project, which ran between 2013 and 2016, significant gains were made in the quality of market intelligence provided to industry. The market development team also improved processes for collecting production, delivery and plantings data.
The project’s market information manager developed and managed the InfoCitrus database, which is used to collect and collate dispatch and shipping volumes, as well as the Tree Census data and the Korea China Thailand and Taiwan (KCTT) online export application system.
The development team improved the methodology for capturing information to provide accurate crop forecasts for each major crop and production region.
Significant progress was also made in gathering national plantings data through a custom-designed online data capture system. The efficiencies gained by transitioning from paperbased to electronic data capture made an annual update of the national tree census feasible. For the first time, tree census data was coupled with tree yield models to provide a citrus production outlook.
This project has been funded by Hort Innovation
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