What was it all about?

This project supported the role and activities of a Western Australia citrus value chain coordinator between 2011 and 2015. The coordinator was tasked with engaging the citrus value chain in the state, supporting the implementation of national citrus projects in Western Australia, and facilitating other regionally specific activities.

During the project’s life there was extensive consultation with growers, industry associations, value chain members and national citrus industry members. The coordinator facilitated 32 season updates, 14 field days, four export/ industry workshops, and produced a range of written content to extend information to the value chain, including 10 magazine articles, 14 newsletters and five website pages.

The coordinator also produced a draft regional response plan, a market report and season reviews, and carried out a test export shipment.

An evaluation at the end of the project found its results included…

• An enhanced flow of information to and from Western Australia
  
  
• Increased consumption of local fruit on the domestic market, with a higher proportion of fruit supplied at optimum maturity
  
  
• Enhanced cohesion and efficiency within the Western Australia citrus industry
  
  
• Better relationships with industry bodies and government agencies – resulting in faster resolution of market issues and greater availability of resources and information for the Western Australia citrus industry
  
  
• Improved communications throughout the citrus value chain.