Completed project
An industry, markets and business development program for the Western Australian citrus value chain (CT11005)
Publication date: February 1, 2015
Delivery Partner: Agriculture Produce Commission
This project supported the role and activities of a Western Australia citrus value chain coordinator between 2011 and 2015. The coordinator was tasked with engaging the citrus value chain in the state, supporting the implementation of national citrus projects in Western Australia, and facilitating other regionally specific activities.
During the project’s life there was extensive consultation with growers, industry associations, value chain members and national citrus industry members. The coordinator facilitated 32 season updates, 14 field days, four export/ industry workshops, and produced a range of written content to extend information to the value chain, including 10 magazine articles, 14 newsletters and five website pages.
The coordinator also produced a draft regional response plan, a market report and season reviews, and carried out a test export shipment.
An evaluation at the end of the project found its results included…
This project was a strategic levy investment in the Hort Innovation Citrus Fund
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