This is a final research report from Hort Innovation’s historical archives. Please note that as these reports may date back as far as the 1990s, the content and recommendations within them may be superseded by more recent research.

What was it all about?

This project was a continuation of the ACG Communications Manager position previously funded under CT03023 “Industry Communication” and CT99023 “National Citrus Industry Communication”.

This position was held by Lee Byrne until August 2006 and, following a recruitment process undertaken by ACG, Susie Thornton was appointed to the position in October 2006.

The role included project managing CT05009 CITTgroups Australia; CT05010 Season Update; and Australian Citrus News & Citrus Insight in addition to the implementation of ACG national communication strategies and participation in the Hort Innovation (then HAL) Domestic Oranges Promotions Committee.

The Citrus Communication Program enabled the dissemination of Information on which to base sound management decisions which was critical to the success of citrus production enterprises. It was imperative that information to citrus growers was both timely and effective and that it was targeted at improving viability and competitiveness. This in turn assisted in a higher adoption of research and development outcomes.